Products Not Projects: Delivering Value with Product Roadmaps

Posted by: Jackie

Tagged in: Product Roadmaps, IIBA, Central Florida, Business Analysis, Agile

Looking forward to hearing Ellen Gottesdiener speak tonight, on driving value through focusing on what we're in the business of (product) not just projects.  Should be a good one.  More info below.


Delivering Value with Product Roadmaps

If you're managing your portfolio using projects – and not products – you may be missing the point.  After all, the product-to-be is the basis for the vision, goals, and expected outcome.

Most teams focus on plans at a tactical level, looking at near-term releases, but that practice can result in products that fail to provide the kind of value the organization expects.  A product roadmap articulates how you will continually deliver a valued product over a long-time horizon and provides a framework for decision making, focusing all stakeholders on the strategic view, guiding changes in the near-term plans.

Key Learning Points:

NOTE: prizes and giveaways will be raffled, including copies of Ellen's books!  Bring your business cards to throw into the hat.

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Ellen is the principal consultant and founder of EBG Consulting, Inc., is an internationally recognized leader in the collaborative convergence of requirements + product management + project management.

Ellen coaches and trains individuals and teams, and facilitates discovery and planning workshops across diverse industries.  She helps global clients excel with requirements and business analysis, product and project management practices, and collaborative workshops for product discovery, planning and roadmapping, as well as team chartering and retrospectives.  She writes widely, and she keynote and presents worldwide.

Her latest book, co-authored with Mary Gorman, is Discover to Deliver: Agile Product Planning and Analysis.  (The website for the book has free downloadable images for use in your own BA practice)  Ellen is also author of two other acclaimed books: Requirements By Collaboration and The Software Requirements Memory Jogger.